Sellars Recognized with 2 National Awards

Milwaukee (March 4, 2025) — Sellars Absorbent Materials, a Milwaukee-based manufacturer and marketer of wipes, absorbents and towel and tissue products, has received two national awards for its business, social and environmental leadership. Real Leaders recognized Sellars with its Company Impact Award and Tom Sellars, CEO of Sellars, was named to the MO 100 Top Impact CEO list.

“At Sellars, we have a long-term commitment to our people, our customers, our products and the planet,” says CEO Tom Sellars. “As a company, we’re focused on elevating our employees through training and comprehensive programs and benefits. From a manufacturing standpoint, our goal is to continue pursuing a strong environmental stewardship approach. Many of our high-performing wipers, towels and absorbents are made from recycled materials. In fact, last year we introduced Bravo, a paper towel that’s made from 90% curb-side recycled paper and cardboard.”

MO 100

The MO 100 Top Impact CEO ranking celebrates leaders who are leveraging the engine of capitalism to create shared prosperity and build social and environmental impact. The ranking shines a spotlight on CEOs who champion a new vision of capitalism and demonstrate that every transaction represents an opportunity to create positive outcomes for all stakeholders. The MO 100 evaluates companies on their “Force for Good” score that takes into account one-year sales growth, revenue and their B Impact Assessment.

Impact Award

Founded in 2010 to drive positive change, Real Leaders is a B Corporation and a member of the UN Global Compact. The Impact Award presented by Real Leaders recognizes companies that are solving existential problems through innovative and market-based solutions. The Impact Awards considers a company’s three-year compound annual growth and 2024 gross annual revenue and must demonstrate impact through their mission, traceable metrics, culture, leadership, reporting and collaborations.

Sellars Background

Founded in 1985, Sellars is a Milwaukee-based, privately owned business with more than 200 employees. Unlike its competitors, Sellars applies its proprietary technology to make high-performing products from recycled materials and, as part of its manufacturing process, recycles its own production waste to create some of its absorbents. In addition to its proprietary technology and processes, Sellars has 20 U.S. patents and 30 international patents.

Its products are used to wipe and absorb liquids on surfaces and hands in a variety of commercial, industrial and residential applications. Sellars’ wiping products for the commercial markets are sold nationally through janitorial/sanitary, industrial, safety and specialty distributors. Sellars’ shop towels can be found nationwide at a variety of retailers, including Home Depot, Lowe’s, Menards, Mills Fleet Farm, Blains Farm & Fleet, Tractor Supply, O’Reilly Auto Parts and NAPA.

For more information on Sellars, visit sellars.com.