Origins

Sustainability and quality drive us. Human values guide us.

We’re Sellars. And creating sustainable products at a fair price, without abandoning quality or performance is who we are. Cutting corners? That has never been and never will be our style.

We have an innate desire to do what’s right. Frankly, it’s ingrained in us. Everything we do in every facet of our business is rooted in honesty, integrity, and innovation. It’s a commitment that is a core part of our company’s DNA. Pushing innovation forward creating products people need, and doing it right. For us, there simply is no other way.

It’s what we expect from ourselves. It’s what our customers expect. And it’s what the world needs.

“Our customers should know that Sellars offers products that are high performance, cost competitive and green. We use a proprietary technology that takes post-consumer waste and reprocesses it into wipes, towels, and absorbents — and you are supporting a company that is a great steward of the environment and their people.”

- Tom Sellars, CEO
Products

An ever-expanding product line to meet ever expanding demands.

It started with sorbents – and as industry needs widened, and innovation took hold, the sky became the limit. Sellars profoundly understands the markets we serve, and its specific product needs. All made in Milwaukee, WI with a sense of responsibility to create a sustainable product. From wipes and wipers to towels and tissues, to sorbents, rags, and spill containment products, we provide products that meet industrial, maintenance and consumer demands. We’re proud to say that we’re 1 of only 2 manufacturers of DRC towels in the entire world.

Our products can be found in major home improvement retailers, mass merchants and numerous janitorial/sanitary maintenance, industrial, safety and specialty distributors in North America and Europe. We provide world class customer service and sales support, and quickly and cost effectively distribute our products in the quantities our customers really need.

Innovation / Patents

You must innovate to thrive. Customers depend on it.

We have a culture of creativity at Sellars – our customer-first mindset is constantly focused on ways to improve our products and the end user experience. Much of that innovative thinking over the years has led to securing 20 U.S. patents and 33 international patents. And there’s always a few new ones in the works. We never settle and are committed to product excellence. It’s why we are the 1st manufacturer of DRC (double re-crepe) technology to produce a DRC wiper made from up to 90% recycled fiber.

Sustainability / Manufacturing

Cleaner products that are made for a cleaner planet.

Sellars sustainability efforts began over two decades ago when the company committed itself to manufacturing products made almost entirely of post-consumer waste — curbside recycling, cardboard boxes, and office waste. Through endless testing and innovation, Sellars developed proprietary technology that reprocesses waste to make best performing, best in class products. The company also reprocesses it's own waste to make Eversoak and Durasoak sorbent products. Being responsible stewards of the environment and using recycled materials is an intrinsic and essential part of the Sellars company DNA.

“Instead of cutting down a tree, we’re taking post-consumer waste and putting it into products that outperform the biggest brand, and you can use less of it. We’ve been working on perfecting it for over 20 years. It’s revolutionary.”

- Tom Sellars, CEO
Community / Stewardship

The positive ripple effects of success.

Our culture is a culture of stewardship and servant leadership.” The words of Tom Sellars could not be truer. Helping build a more sustainable future with the products we make, and giving back in the communities we serve is who we are. Our belief in serving others is part of the personal value system we live out every day. One example is our recently launched home ownership program with Havenwoods Neighborhood Partnership, which uses city funding to help people get a down payment for a house. Sellars, a family-owned company, understands how profoundly important it is for families in our communities to find stability.

“Giving back is important because if you don’t do it, who is going to do it?”

- John Sellars, Retired Founder
Careers / Culture

Creating a sustainable future for the planet – and for people.

Sellars prides itself on being a great workplace where accomplishment is rewarded and better futures can be fully realized. At Sellars, people are at the center of all we do. When you join Sellars, you’ll join a dedicated and talented team that invests in growing people and producing the industry’s best products. We offer comprehensive benefits to support your well-being.

Tuition Reimbursement
allowing you to further invest in your career

Homeownership Program
through Havenwoods Neighborhood Partnership

Affordable Health Insurance
includes medical, dental, vision and prescription drugs

401(k) Plan
up to 5% company match and full vesting after 2 years

Attendance Bonuses
monthly and annual for our manufacturing team members

Performance Bonuses
offering quarterly recognition for ongoing dedication

Product Discounts
take our absorbent products home for a low price

“I believe that hard work creates luck. I’m a believer in the American dream. What I’ve been given is the ability to work hard. But you do things together. You can’t build Sellars without everybody. It’s the sum of the parts that make a business.”

- John Sellars, Retired Founder

Decades of Innovation

About Us