CBS 58 Sellars Absorbent Materials maintain focus on use of recycled material

CBS 58 Sellars Absorbent Materials maintain focus on use of recycled material

CBS 58 also known as WDJT-TV, a local Milwaukee news network highlights the raising concern of climate change. This concern places demand on businesses to focus on reducing, reusing, and recycling. One local company leading the charge is Sellers Absorbent Materials, based on Milwaukee's Northwest side. 

Watch the Video Here: Towel Manufacturing Sellars Absorbent Materials maintains focus on use of recycled material

Sellars Latest Innovation: Bravo

Founded in the mid-1980s, this family-run business has evolved from a garage startup to a major producer of wipes, towels, and tissues made largely from recycled materials. Bravo, is an industrial-strength paper towel crafted from recycled fibers. Bravo is designed to be more compact than traditional towels, reducing its environmental footprint and offering better profitability for retailers due to its efficiency in space utilization.

Dr. Marissa Jablonsky, executive director of the Freshwater Collaborative of Wisconsin, praises Sellers’ efforts, emphasizing the need for ongoing dialogue about environmental issues. She highlights concerns about packaging waste and its potential impact on waterways and landfills. Dr. Jablonsky encourages individuals to support products made from recycled materials. 

Sellers Absorbent Materials is committed to environmental stewardship and aims to focus on balancing environmental responsibility with cost-effectiveness, marking a significant step forward in eco-friendly manufacturing.

The Video on CBS 58 is shared below. 

Jan 7th 2024

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