News & Events

Milwaukee (June 18, 2025) — Sellars, a Milwaukee-based manufacturer of shop towels, paper towels, wipers and absorbents, has invested $15 million to open a new production location in Milwaukee. The 100,000-square-foot facility houses two machines and will employ 20 people in operations and maintenance, facilities management and logistics. The plant is producing the company’s high-quality DRC (double re-crepe) material that is used to manufacture a variety of materials for customers i …

For me, sustainability has always been a family affair. My role as the Director of Sustainability at Microsoft and my passion for sustainable living were directly influenced by my dad, Tom Sellars. And I’m not alone in that feeling. My two brothers, Mac and John, have their own eco-friendly ventures as well. Our dad paved the way, instilling into us at an early age the importance of our planet and its future. Reduce, reuse recycle was a way of life at the Sellars household. Dad invested he …

Milwaukee (March 4, 2025) — Sellars Absorbent Materials, a Milwaukee-based manufacturer and marketer of wipes, absorbents and towel and tissue products, has received two national awards for its business, social and environmental leadership. Real Leaders recognized Sellars with its Company Impact Award and Tom Sellars, CEO of Sellars, was named to the MO 100 Top Impact CEO list. “At Sellars, we have a long-term commitment to our people, our customers, our products and the planet,&rdqu …

The Sellars story is not only filled with innovation and promise but built on a hardworking and humble foundation. It all started in 1985 in John Sellars’ garage with one innovative product: the Hardliner Mat. John set out to create a revolutionary absorbent product to replace the dusty, messy and heavy kitty litter that was commonly used to soak up oil and fluids. After hard work, long nights and dedication, our newly founded  Sellars company secured our first client, a major Wi …

Tom Sellars, CEO and Chairman of Sellars Absorbent Materials, has been named to the 2025 Wisconsin Titan 100, which recognizes the state’s top 100 CEOs and C-level executives who have demonstrated exceptional leadership, vision and passion. This is the second year in a row that Sellars has received the Titan 100 award.   “I get energized about our business when I see tangible examples of how we are making a difference in the lives of our people,” says CEO Tom Sel …