News & Events

Milwaukee (February 17, 2026) — Tom Sellars, CEO of Sellars Absorbent Materials, a Milwaukee-based manufacturer and marketer of wipes, absorbents and towel and tissue products, has been named to the MO 100 Top Impact CEO list. The award recognizes 100 CEOs globally who leverage capitalism to generate positive social and environmental change. Many of Sellars’ SKUs use recycled content. In fact, three of the company’s top-selling, high-performance products contain recycled input …

Milwaukee, WI — Sellars Absorbent Materials has been named BizTimes Milwaukee’s 2025 Best in Business Small Business of the Year, an honor recognizing the company’s strong growth, manufacturing investment, and commitment to employees and the local community. The award highlights Sellars’ continued expansion in Milwaukee, including the opening of its third manufacturing facility in 2025 at 5400 W. Good Hope Road. The expansion represents a $15 million investment and suppor …

In many cases, less is more. This is especially true in the case of wiping products. Overuse is rarely a personnel issue and is typically the result of inefficient processes. Selecting the wrong wiping products for your business can lead to overuse, poor performance and unnecessary waste. For General Managers and Site Managers seeking to improve sustainability and operational efficiency while reducing costs and resource consumption, the solution breaks down to three key components: The right wi …

Our customers are searching for wiping solutions for cleaning tasks—not just toolboxes. Yet, when people searched online for our TOOLBOX® brand products, they were met with hundreds of literal toolboxes before finding our wiping solutions. To become more search-friendly and connect with a broader audience, we went searching ourselves for a brand name that truly reflects what our products are used for. The results pointed clearly to Clean Task®, an existing brand at Sellars, which h …

Join us November 11–13 at the Mandalay Bay Convention Center in Las Vegas for the premier event in the cleaning and facility solutions industry. The ISSA Show brings together hundreds of exhibitors, showcasing the latest innovations, addressing key industry challenges, and creating opportunities to connect with professionals across the country. Visit Sellars at Booth #5853 to experience our newly refreshed Clean Task brand and explore our sustainable wiping, absorbent, and towel & tiss …