News & Events

To be an innovative leader at the forefront of industry technology, it's essential to continually learn from the past and apply those insights to shape the future. This year, Sellars celebrates 40 years of continuous improvements, risk-taking and trendsetting. And what better time to take a fresh look at one of our very first brands—TOOLBOX®. I’m excited to share that the TOOLBOX brand* is evolving to use new branding and a new name—Clean Task™. Here’s what dist …

Going green doesn’t mean compromising on clean. More and more companies are opting for eco-friendly, sustainable cleaning and wiping products. Research found that 62% of businesses are planning to increase their sustainability spending in 2025. And Sellars has been leading the sustainable wiper market long before sustainability was trending. By utilizing recycled fibers, Sellars can lower the overall cost of products while offering higher rates of absorbency and strength. This is achieved …

Milwaukee (August 4, 2025) — Sellars, a Milwaukee-based manufacturer and marketer of wipes, absorbents and towel and tissue products, has been named a 2025 Future 50 company by BizTimes Media, in partnership with the Metropolitan Milwaukee Association of Commerce (MMAC). Sellars recently opened a $15 million, 100,000-square-foot production facility, bringing its total number of Milwaukee sites to five and its employees to 220.   The Future 50 program, now in its 36th year, recognizes …

Each July, the Responsible Flushing Alliance (RFA) highlights the importance of safe flushing practices through its annual celebration of Flush Smart Month. As a proud contributing member of the RFA, Sellars supports efforts to maintain healthy homes and communities and to reduce unnecessary damage and repairs to sewage systems. This month, Sellars is helping consumers Flush Smart by educating on flushable versus non-flushable products. What Can be Flushed All toilet paper is flushable, but not …

Differences, big and small, are what set brands apart from their competition. For marketers, communicating these differences clearly and consciously helps ensure that both new and loyal consumers can make the most informed buying decisions. At Sellars, we have always prioritized sustainability, reliability, quality and next-level customer care. Explore how our team has successfully highlighted these key strengths over time, adapting and repositioning to stay relevant and competitive.   H1: …