News & Events

Our customers are searching for wiping solutions for cleaning tasks—not just toolboxes. Yet, when people searched online for our TOOLBOX® brand products, they were met with hundreds of literal toolboxes before finding our wiping solutions. To become more search-friendly and connect with a broader audience, we went searching ourselves for a brand name that truly reflects what our products are used for. The results pointed clearly to Clean Task®, an existing brand at Sellars, which h …

Join us November 11–13 at the Mandalay Bay Convention Center in Las Vegas for the premier event in the cleaning and facility solutions industry. The ISSA Show brings together hundreds of exhibitors, showcasing the latest innovations, addressing key industry challenges, and creating opportunities to connect with professionals across the country. Visit Sellars at Booth #5853 to experience our newly refreshed Clean Task brand and explore our sustainable wiping, absorbent, and towel & tiss …

It’s almost time for the biggest and best trade show of the year for the cleaning industry. The Sellars team continues to prepare for this exciting event, which will celebrate more than just our products but our history as well. Here are three reasons you should add Sellars Booth 5853 to your ISSA Show North America must-visit list. See the History of Sellars, Celebrate 40 Years of Innovation From a humble beginning in a Milwaukee garage to a thriving, growing absorbent materials compa …

Visit Sellars’ Booth at ISSA to Learn More Milwaukee (October 14, 2025) – Sellars Absorbent Materials is unveiling a refreshed look for its commercial wipers as part of a transition from ToolBox® to the Clean Task® brand. The update introduces new packaging and an enhanced visual identity while preserving the same trusted performance and quality that customers have come to expect. “The Clean Task name speaks directly to the outcome—getting the cleaning job done r …

To be an innovative leader at the forefront of industry technology, it's essential to continually learn from the past and apply those insights to shape the future. This year, Sellars celebrates 40 years of continuous improvements, risk-taking and trendsetting. And what better time to take a fresh look at one of our very first brands—TOOLBOX®. I’m excited to share that the TOOLBOX brand* is evolving to use new branding and a new name—Clean Task™. Here’s what dist …