News & Events
Sellars Absorbent Materials Named BizTimes Milwaukee 2025 Small Business of the Year
Milwaukee, WI — Sellars Absorbent Materials has been named BizTimes Milwaukee’s 2025 Best in Business Small Business of the Year, an honor recognizing the company’s strong growth, manufacturing investment, and commitment to employees and the local community.
The award highlights Sellars’ continued expansion in Milwaukee, including the opening of its third manufacturing facility in 2025 at 5400 W. Good Hope Road. The expansion represents a $15 million investment and suppor
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Feb 6th 2026
3 Ways to Use Less & Save More When Using Wiping Products
In many cases, less is more. This is especially true in the case of wiping products. Overuse is rarely a personnel issue and is typically the result of inefficient processes. Selecting the wrong wiping products for your business can lead to overuse, poor performance and unnecessary waste. For General Managers and Site Managers seeking to improve sustainability and operational efficiency while reducing costs and resource consumption, the solution breaks down to three key components:
The right wi
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Jan 26th 2026
How the Clean Task® Rebrand Helps Customers Find the Right Products for Each Job
Our customers are searching for wiping solutions for cleaning tasks—not just toolboxes. Yet, when people searched online for our TOOLBOX® brand products, they were met with hundreds of literal toolboxes before finding our wiping solutions. To become more search-friendly and connect with a broader audience, we went searching ourselves for a brand name that truly reflects what our products are used for. The results pointed clearly to Clean Task®, an existing brand at Sellars, which h
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Nov 21st 2025
Sellars to Showcase Clean Task and Celebrate 40 Years at ISSA Show North America 2025
Join us November 11–13 at the Mandalay Bay Convention Center in Las Vegas for the premier event in the cleaning and facility solutions industry. The ISSA Show brings together hundreds of exhibitors, showcasing the latest innovations, addressing key industry challenges, and creating opportunities to connect with professionals across the country.
Visit Sellars at Booth #5853 to experience our newly refreshed Clean Task brand and explore our sustainable wiping, absorbent, and towel & tiss
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Nov 7th 2025
40 Years, 1 Booth, 3 Reasons to Visit Sellars at ISSA
It’s almost time for the biggest and best trade show of the year for the cleaning industry. The Sellars team continues to prepare for this exciting event, which will celebrate more than just our products but our history as well. Here are three reasons you should add Sellars Booth 5853 to your ISSA Show North America must-visit list.
See the History of Sellars, Celebrate 40 Years of Innovation
From a humble beginning in a Milwaukee garage to a thriving, growing absorbent materials compa
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Oct 28th 2025