News & Events

Differences, big and small, are what set brands apart from their competition. For marketers, communicating these differences clearly and consciously helps ensure that both new and loyal consumers can make the most informed buying decisions. At Sellars, we have always prioritized sustainability, reliability, quality and next-level customer care. Explore how our team has successfully highlighted these key strengths over time, adapting and repositioning to stay relevant and competitive.   H1: …

Milwaukee (June 18, 2025) — Sellars, a Milwaukee-based manufacturer of shop towels, paper towels, wipers and absorbents, has invested $15 million to open a new production location in Milwaukee. The 100,000-square-foot facility houses two machines and will employ 20 people in operations and maintenance, facilities management and logistics. The plant is producing the company’s high-quality DRC (double re-crepe) material that is used to manufacture a variety of materials for customers i …

For me, sustainability has always been a family affair. My role as the Director of Sustainability at Microsoft and my passion for sustainable living were directly influenced by my dad, Tom Sellars. And I’m not alone in that feeling. My two brothers, Mac and John, have their own eco-friendly ventures as well. Our dad paved the way, instilling into us at an early age the importance of our planet and its future. Reduce, reuse recycle was a way of life at the Sellars household. Dad invested he …

Milwaukee (May 1, 2025) — Nilda Cintron-Cortez, chief people officer with Sellars Absorbent Materials, has been selected for a 2025 “Women of Influence” award. The recognition is given by The Milwaukee Business Journal to women throughout southeastern Wisconsin who are making the area a better place to live and work. “I’m humbled to receive this honor,” says Cintron-Cortez. “Employee growth and servant leadership have always been what drives me as chief …

Milwaukee (March 4, 2025) — Sellars Absorbent Materials, a Milwaukee-based manufacturer and marketer of wipes, absorbents and towel and tissue products, has received two national awards for its business, social and environmental leadership. Real Leaders recognized Sellars with its Company Impact Award and Tom Sellars, CEO of Sellars, was named to the MO 100 Top Impact CEO list. “At Sellars, we have a long-term commitment to our people, our customers, our products and the planet,&rdqu …