News & Events

The Sellars story is not only filled with innovation and promise but built on a hardworking and humble foundation. It all started in 1985 in John Sellars’ garage with one innovative product: the Hardliner Mat. John set out to create a revolutionary absorbent product to replace the dusty, messy and heavy kitty litter that was commonly used to soak up oil and fluids. After hard work, long nights and dedication, our newly founded  Sellars company secured our first client, a major Wi …

Tom Sellars, CEO and Chairman of Sellars Absorbent Materials, has been named to the 2025 Wisconsin Titan 100, which recognizes the state’s top 100 CEOs and C-level executives who have demonstrated exceptional leadership, vision and passion. This is the second year in a row that Sellars has received the Titan 100 award.   “I get energized about our business when I see tangible examples of how we are making a difference in the lives of our people,” says CEO Tom Sel …

Whether fueling up a vehicle, grabbing a cup of coffee or a quick bite to eat, convenience stores (also known as C-stores) are, as their name implies, convenient for those on the go. While the average C-store visit lasts only 4 minutes, many customers return to the same location multiple times per week. And one of the driving factors in becoming the C-store of choice is cleanliness. Research from CSP found that 53% of C-store shoppers consider cleanliness to be a crucial factor when selecting a …

The means to a better clean may change over time, business priorities may shift, and new innovations will surely emerge, but one thing is for sure: clean spaces are and always will be a priority. As we prepare to recycle our 2024 calendars, we’re looking ahead to 2025 with 3 cleaning industry predictions, and cleaning industry trends for 2025, highlighting how businesses will seek out more sustainable solutions throughout all aspects of their operations. Wiping Products with Recycled Mater …

In 2023, the primary grocery shopper of the household made 1.6 trips to the grocery store each week. That one shopper will use a cart or basket, touch various displays while choosing items, open glass refrigerator doors, use checkout lanes and payment areas. The cleanliness of grocery stores is crucial to overall customer satisfaction, loyalty and perceptions of the grocer. Research found grocery shoppers were 17% more satisfied at a store that was rated excellent for cleanliness and they often …