News & Events

It’s almost time for the biggest and best trade show of the year for the cleaning industry. The Sellars team continues to prepare for this exciting event, which will celebrate more than just our products but our history as well. Here are three reasons you should add Sellars Booth 5853 to your ISSA Show North America must-visit list. See the History of Sellars, Celebrate 40 Years of Innovation From a humble beginning in a Milwaukee garage to a thriving, growing absorbent materials compa …

Visit Sellars’ Booth at ISSA to Learn More Milwaukee (October 14, 2025) – Sellars Absorbent Materials is unveiling a refreshed look for its commercial wipers as part of a transition from ToolBox® to the Clean Task® brand. The update introduces new packaging and an enhanced visual identity while preserving the same trusted performance and quality that customers have come to expect. “The Clean Task name speaks directly to the outcome—getting the cleaning job done r …

Milwaukee (August 4, 2025) — Sellars, a Milwaukee-based manufacturer and marketer of wipes, absorbents and towel and tissue products, has been named a 2025 Future 50 company by BizTimes Media, in partnership with the Metropolitan Milwaukee Association of Commerce (MMAC). Sellars recently opened a $15 million, 100,000-square-foot production facility, bringing its total number of Milwaukee sites to five and its employees to 220.   The Future 50 program, now in its 36th year, recognizes …

Differences, big and small, are what set brands apart from their competition. For marketers, communicating these differences clearly and consciously helps ensure that both new and loyal consumers can make the most informed buying decisions. At Sellars, we have always prioritized sustainability, reliability, quality and next-level customer care. Explore how our team has successfully highlighted these key strengths over time, adapting and repositioning to stay relevant and competitive.   H1: …