News & Events
Sellars Announces Clean Task® Rebrand for Commercial Channel
Visit Sellars’ Booth at ISSA to Learn More
Milwaukee (October 14, 2025) – Sellars Absorbent Materials is unveiling a refreshed look for its commercial wipers as part of a transition from ToolBox® to the Clean Task® brand. The update introduces new packaging and an enhanced visual identity while preserving the same trusted performance and quality that customers have come to expect.
“The Clean Task name speaks directly to the outcome—getting the cleaning job done r
…
Oct 16th 2025
New Name, Same Clean: TOOLBOX® Brand Wipers are now Clean Task®
To be an innovative leader at the forefront of industry technology, it's essential to continually learn from the past and apply those insights to shape the future. This year, Sellars celebrates 40 years of continuous improvements, risk-taking and trendsetting. And what better time to take a fresh look at one of our very first brands—TOOLBOX®.
I’m excited to share that the TOOLBOX brand* is evolving to use new branding and a new name—Clean Task™. Here’s what dist
…
Sep 24th 2025
3 High-Performance Products for More Sustainable Cleaning
Going green doesn’t mean compromising on clean. More and more companies are opting for eco-friendly, sustainable cleaning and wiping products. Research found that 62% of businesses are planning to increase their sustainability spending in 2025. And Sellars has been leading the sustainable wiper market long before sustainability was trending.
By utilizing recycled fibers, Sellars can lower the overall cost of products while offering higher rates of absorbency and strength. This is achieved
…
Aug 26th 2025