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In 2023, the primary grocery shopper of the household made 1.6 trips to the grocery store each week. That one shopper will use a cart or basket, touch various displays while choosing items, open glass refrigerator doors, use checkout lanes and payment areas. The cleanliness of grocery stores is crucial to overall customer satisfaction, loyalty and perceptions of the grocer. Research found grocery shoppers were 17% more satisfied at a store that was rated excellent for cleanliness and they …