News & Events

To be an innovative leader at the forefront of industry technology, it's essential to continually learn from the past and apply those insights to shape the future. This year, Sellars celebrates 40 years of continuous improvements, risk-taking and trendsetting. And what better time to take a fresh look at one of our very first brands—TOOLBOX®. I’m excited to share that the TOOLBOX brand* is evolving to use new branding and a new name—Clean Task™. Here’s what dist …

Going green doesn’t mean compromising on clean. More and more companies are opting for eco-friendly, sustainable cleaning and wiping products. Research found that 62% of businesses are planning to increase their sustainability spending in 2025. And Sellars has been leading the sustainable wiper market long before sustainability was trending. By utilizing recycled fibers, Sellars can lower the overall cost of products while offering higher rates of absorbency and strength. This is achieved …

Differences, big and small, are what set brands apart from their competition. For marketers, communicating these differences clearly and consciously helps ensure that both new and loyal consumers can make the most informed buying decisions. At Sellars, we have always prioritized sustainability, reliability, quality and next-level customer care. Explore how our team has successfully highlighted these key strengths over time, adapting and repositioning to stay relevant and competitive.   H1: …

For me, sustainability has always been a family affair. My role as the Director of Sustainability at Microsoft and my passion for sustainable living were directly influenced by my dad, Tom Sellars. And I’m not alone in that feeling. My two brothers, Mac and John, have their own eco-friendly ventures as well. Our dad paved the way, instilling into us at an early age the importance of our planet and its future. Reduce, reuse recycle was a way of life at the Sellars household. Dad invested he …

In a world increasingly focused on sustainability, distinguishing genuine commitment is crucial. This distinction is beautifully exemplified by Tom Sellars, CEO at Sellars Absorbent Materials, whose decades-long dedication to eco-friendly practices sets a remarkable standard in the manufacturing industry.Watch the Video Here: 5 Minutes with ID: Tom Sellars A Legacy of Sustainable InnovationSellars Absorbent Materials, established in 1985, has been at the forefront of recycling and reusing n …