News & Events

Visit Sellars’ Booth at ISSA to Learn More Milwaukee (October 14, 2025) – Sellars Absorbent Materials is unveiling a refreshed look for its commercial wipers as part of a transition from ToolBox® to the Clean Task® brand. The update introduces new packaging and an enhanced visual identity while preserving the same trusted performance and quality that customers have come to expect. “The Clean Task name speaks directly to the outcome—getting the cleaning job done r …

To be an innovative leader at the forefront of industry technology, it's essential to continually learn from the past and apply those insights to shape the future. This year, Sellars celebrates 40 years of continuous improvements, risk-taking and trendsetting. And what better time to take a fresh look at one of our very first brands—TOOLBOX®. I’m excited to share that the TOOLBOX brand* is evolving to use new branding and a new name—Clean Task™. Here’s what dist …

Milwaukee (August 4, 2025) — Sellars, a Milwaukee-based manufacturer and marketer of wipes, absorbents and towel and tissue products, has been named a 2025 Future 50 company by BizTimes Media, in partnership with the Metropolitan Milwaukee Association of Commerce (MMAC). Sellars recently opened a $15 million, 100,000-square-foot production facility, bringing its total number of Milwaukee sites to five and its employees to 220.   The Future 50 program, now in its 36th year, recognizes …

Each July, the Responsible Flushing Alliance (RFA) highlights the importance of safe flushing practices through its annual celebration of Flush Smart Month. As a proud contributing member of the RFA, Sellars supports efforts to maintain healthy homes and communities and to reduce unnecessary damage and repairs to sewage systems. This month, Sellars is helping consumers Flush Smart by educating on flushable versus non-flushable products. What Can be Flushed All toilet paper is flushable, but not …

Differences, big and small, are what set brands apart from their competition. For marketers, communicating these differences clearly and consciously helps ensure that both new and loyal consumers can make the most informed buying decisions. At Sellars, we have always prioritized sustainability, reliability, quality and next-level customer care. Explore how our team has successfully highlighted these key strengths over time, adapting and repositioning to stay relevant and competitive.   H1: …