News & Events

Our customers are searching for wiping solutions for cleaning tasks—not just toolboxes. Yet, when people searched online for our TOOLBOX® brand products, they were met with hundreds of literal toolboxes before finding our wiping solutions. To become more search-friendly and connect with a broader audience, we went searching ourselves for a brand name that truly reflects what our products are used for. The results pointed clearly to Clean Task®, an existing brand at Sellars, which h …

Join us November 11–13 at the Mandalay Bay Convention Center in Las Vegas for the premier event in the cleaning and facility solutions industry. The ISSA Show brings together hundreds of exhibitors, showcasing the latest innovations, addressing key industry challenges, and creating opportunities to connect with professionals across the country. Visit Sellars at Booth #5853 to experience our newly refreshed Clean Task brand and explore our sustainable wiping, absorbent, and towel & tiss …

Visit Sellars’ Booth at ISSA to Learn More Milwaukee (October 14, 2025) – Sellars Absorbent Materials is unveiling a refreshed look for its commercial wipers as part of a transition from ToolBox® to the Clean Task® brand. The update introduces new packaging and an enhanced visual identity while preserving the same trusted performance and quality that customers have come to expect. “The Clean Task name speaks directly to the outcome—getting the cleaning job done r …

To be an innovative leader at the forefront of industry technology, it's essential to continually learn from the past and apply those insights to shape the future. This year, Sellars celebrates 40 years of continuous improvements, risk-taking and trendsetting. And what better time to take a fresh look at one of our very first brands—TOOLBOX®. I’m excited to share that the TOOLBOX brand* is evolving to use new branding and a new name—Clean Task™. Here’s what dist …

Milwaukee (August 4, 2025) — Sellars, a Milwaukee-based manufacturer and marketer of wipes, absorbents and towel and tissue products, has been named a 2025 Future 50 company by BizTimes Media, in partnership with the Metropolitan Milwaukee Association of Commerce (MMAC). Sellars recently opened a $15 million, 100,000-square-foot production facility, bringing its total number of Milwaukee sites to five and its employees to 220.   The Future 50 program, now in its 36th year, recognizes …